All Experiments
Bias

The Anchoring Effect

A completely random number is about to influence your answer to a question it has nothing to do with. Let's prove it.

Step 1 of 3
Spin the wheel
This wheel will land on a random number. It's completely arbitrary — just a number. Remember it.
?
Click the button to spin
Step 2 of 3
Answer this question
What percentage of African countries are members of the United Nations?
Don't look it up. Just go with your gut.
50%
0% 50% 100%
The Reveal
Your brain was anchored